For this project I was told to create a brand with a charitable purpose, craft a manifesto describing the message my brand wanted to spread and create a plan of execution to get where my brand wanted to go. I then had to create an awareness campaign and branding manual that included the following; triptych posters, instagram format tryptic, mockups for all, color scheme, two logos with color variations, and of course the presentation.
I decided to focus on the issue of the melting icebergs and how that affects not only the whole world but mainly the communities living in close proximity to the enormous changes. My target audience was of course anyone and everyone who would listen but I zeroed in on the artistic communities in bigger cities. Going with an edgier, more modern style for my visuals I wanted to grab the attention of the artists that could further help my brand in the future.
